We run Spotaq on Spotaq every week — here's the loop and what changed

Why we publish this

The fastest way to trust an AI visibility tool is to watch it work on the company that built it. So we run Spotaq on Spotaq on a weekly cadence and ship what it tells us to. This is the real loop — diagnosis, the highest-leverage actions, and whether the next scan confirmed they worked.

The baseline problem Spotaq found

When we first scanned ourselves, the diagnosis was blunt: AI answers were starting to mention Spotaq, but they almost never cited our official website. In plain terms — the models knew we existed, but didn't trust our site enough to use it as a source, so competitors kept winning the buyer-intent prompts.

• Mentioned on some category prompts, but rarely recommended.
• Official-site citations: near zero — answers leaned on third-party pages.
• Competitor gap: rivals surfaced on comparison and 'alternatives' prompts where we were absent.

What Spotaq told us to do — and we did

The weekly plan collapses the scorecard into one problem and the top three moves. We shipped exactly those, using the prepared materials the product hands you.

• Built citation surfaces: submitted to the highest-LLM-weight directories using the prefilled Submission Kit (same copy, ~5 minutes each).
• Published comparison pages (Spotaq vs Profound, vs Otterly, vs SE Visible) so AI had a clear category and competitor context to retrieve.
• Added Organization, SoftwareApplication and FAQ schema, and rewrote the homepage to answer the category question in plain, quotable prose.

How we verify it actually worked

This is the part most tools skip. After we mark an action shipped, the next scan compares the relevant signal against the pre-ship baseline and returns a receipt — ✓ improved, ↔ no change yet, or still awaiting the next scan. Directory and schema work carries an expected window (1–3 weeks to be indexed and retrieved), so 'no change yet' reads as patience, not failure.

• New third-party sources began appearing in the Source Map as listings indexed.
• Official-site citations moved from effectively never to showing up on category prompts.
• Comparison pages started being retrieved on 'Spotaq vs …' and 'alternatives' queries.

What you can copy from this

• Fix citation trust before chasing more mentions — being named without being cited is a weak position.
• Treat each recommendation as a verifiable experiment: ship it, then let the next scan confirm it.
• Directories and comparison pages are the highest-ROI surfaces for a newer brand AI hasn't learned yet.