Background
The team had invested in content and SEO, but when they asked ChatGPT and Perplexity for tools in their category, their brand never showed up. Investors started asking whether AI knew about them at all.
SpotAQ baseline
- SpotAQ score: 32/100.
- Mention rate: low — brand mentioned in only 1 of 4 test prompts.
- Competitors: 5 competing tools consistently recommended instead.
- Official site citations: 0, only third-party blog posts.
Actions taken
- Rewrote the homepage hero to clearly state category and primary value proposition.
- Published 3 comparison pages and 1 best-tools roundup.
- Added Organization and SoftwareApplication schema.
- Secured directory coverage and 6 customer reviews.
Results after 6 weeks
- SpotAQ score: 68/100.
- Brand mentioned in all category-level answers from at least one AI engine.
- Two competitors dropped from the default recommendation list.
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