Case study · Agency

How an agency used SpotAQ to win AI visibility retainers

B2B SaaS-focused agency working with 10+ clients across different categories.

Background

The agency's clients kept asking about AI SEO without a clear way to measure progress. They needed a simple, repeatable audit they could run across accounts.

SpotAQ integration

  • Ran baseline SpotAQ reports for 8 priority clients across categories.
  • Used competitor lists and citations to identify AI neighbors for each client.
  • Turned SpotAQ recommendations into a standardized 90-day AI visibility playbook.

Outcomes

  • Closed 4 new retainers specifically framed as AI visibility work.
  • Added SpotAQ reports as a recurring artifact in quarterly business reviews.
  • Gave clients a concrete before-and-after narrative beyond traffic and rankings.

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